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I’ll be honest, patience is not one of my top qualities, but when building a career, brand, business, or even yourself, it’s something you have to practise. One of the things that I’ve been doing for a while to help me with this is when I see someone who is super successful where I might think ‘when will that happen for me?’ or ‘I really want to emulate them one day,’ I go and see how long they have been doing said thing for. This week one of Marquees Brownlee’s videos was in my recommended. He is a popular tech YouTuber with 18.7M subscribers and doesn't really get less than a couple million views on each published video. I’ve come across his videos multiple times, watch a few but I’m not a subscriber, anyways, look at this:
Versus now:
He started publishing YouTube videos 15 YEARS AGO and has over 1.6k videos on his main channel, mostly discussing the same subject from 15 years ago: technology!
For the ladies, I'm sure you've come across one of Uche Natori’s makeup videos at some point. Did you know she has been doing makeup online for over 13 years? I’ll link a TikTok at the end where she discusses this. Please watch it. Just before I saw it, I was frustrated about something not going the way I wanted it to go and feeling sorry for myself. I quickly got myself together after.
Why is this important? On social media nowadays, we are constantly fed the overnight success stories. It is true that some people post one video and blow up, and their life is never the same again, but I'm sure that is only 0.0001% of people. The reason why we are pushed those stories is because they defy the odds. For the majority, you will need to put significant sweat equity into your craft to see extraordinary results. But as Uche mentioned, the majority of us would not be able to stand the test of time pruning the same field over and over again, even if we knew a breakthrough was coming in the 13th year.
Some other pointers I have taken away from these audits that I perform are:
You have to get better. This might seem obvious to some, but a lot of us will complain about not seeing enough progress but are not iterating at our craft to at least get 1% better each time. Have a look again at Marquees’ thumbnail from 15 years ago to current one. In just that alone there’s a clear difference, not to talk of the quality difference in the actual video (obviously also enabled by improvements in technology). The point is, don’t expect to be perfect or good from the jump. Press send, go, submit, publish, ask, start, even if it’s not perfect. You’ve got a long road of getting better each time ahead of you.
Try to find something that you love such that time will go by and you won’t even notice it. I think that’s the secret to outlasting. There have been things that I have been pushing for, that I’m glad God didn’t grant me success in because if I led with that, I wouldn’t have lasted because there was no passion for it.
My focus after this is about falling more in love with what I do and getting better each time because I know if I do this the success will be inevitable. What about you?
🥹 Uche Natori’s video on her long journey of 13 years
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